EEF News

Seedcamp early stage mentoring and investment program invested into the Hungarian team after their event in Tel Aviv. Part of the team has already moved to London to take advantage of the vivid start-up sphere there.

The company was co-founded by professionals from a Szeged based Hungarian web agency, who wanted to create a scalable product after many years of experience in online marketing solutions. The team started to work on the software in June 2011, applied to EEF’s Venture Accelerator, launched public beta in November. Since then Antavo grew its customer base to ~1,800, and received funding from Seedcamp.

This picture was made in March. Since then we are 7 people!

Antavo is a marketing software for small business, marketers and agencies to build intelligent online promotion applications. It is to increase sales and engage customers. “You can run your promotion application either or your Facebook Page or on your website. We think that the integration with websites is very important, because that’s the point of sales.” says Attila Kecsmar, the CEO of Antavo. “Our public beta has already attracted customers from 90+ countries and it saves each of them circa EUR400 compared to an average market solution. We listen to what they say, and adjust the product accordingly.”

That’s how Antavo Promotion App Builder looks from inside. Marketers like it, because it makes the promotion building process easier.

That’s how Antavo Promotion App Builder looks from inside. Marketers like it, because it makes the promotion building process easier.

Three of the 7 member team moved to London recently because Seedcamp invested in their business after attending a Seedcamp event in Tel Aviv. The goal of their stay in London is to find partners for their international expansion and to raise the next level of financing.

“I became an entrepreneur at the age of 23, and gained a lot of experience working together with my friend and colleague, Gabor Csarnai. Later Zsuzsa Szabo as a non-programmer arrived with her customer-oriented attitude. We attended the Venture Accelerator Course organized by the European Entrepreneurship Foundation in fall 2011, and met Andras Bencsik, who also joined Antavo as a co-founder. The course really took us to the next level. Before, I had never thought about raising capital.” The course introduced them into the world of startups, and gave them great role models to follow – he pointed out.

The fall of 2011 was full of events for Antavo team. Zsuzsi Szabo cofounder is pitching at the final event of the Venture Accelerator course at Corvinus University.

“When we got to know, that we are among the chosen teams who can go to Tel Aviv we couldn’t even believe that. The best-in-Europe mentoring and seed investment program wants to get to know us! Andras and Zsuzsi went to Tel Aviv, they made a great pitch, came back, then we got a call. We were welcome to the Seedcamp family.”

“Antavo targets a growing market with great potential, and their team has the skills to succeed.” – explains Reshma Sohoni, partner at Seedcamp why they invested in Antavo. “We think, they can take advantage of our extensive network and other companies from the Seedcamp family.”

Antavo launches a new promotion builder platform in May this year, which also sheds light on their pricing strategy.

About the Founding Team:
• Attila Kecsmar, CEO, strategy, design, programmer turned to be entrepreneur
• Gabor Csarnai, CTO, a true genius, who has worked alongside Attila for 6 years,
• Zsuzsa Szabo, CMO, customer development, online marketer, former journalist, brought the customer viewpoint into the team.
• Andras Bencsik, CFO, business development, finance, former banker turned to be entrepreneur, joined the team after leading another start-up.

To find more about the team, please visit our website:
http://www.antavo.com/en/company/team

To see Seedcamp’s official announcement, please find there blog post here: http://www.seedcamp.com/2012/05/fromtelavivtotallinn.html

Antavo’s Cruncbase profile: http://www.crunchbase.com/company/antavo
Seedcamps’ Cruncbase profile: http://www.crunchbase.com/company/seedcamp

Please contact Zsuzsi for more information:
Zsuzsi Szabo, co-founder, marketing
EM: zsuzsi@antavo.com
Skype: antavo-promotion